The Detroit Red Wings and several other professional sports teams have teamed up with games such as monopoly. The benefit of this is fans can feel like they own the team.
The CCHA (Central Collegiate Hockey Association) handed out these bags at a championship weekend at Joe Louis Arena. This is a great tool to get the name of the CCHA out, and also great advertising by Pontiac and GMC.
This is a Columbus Crew Jersey. One thing that the MLS does is have advertising on their jerseys. The Crew have Glidden on their jerseys which is a great tool for Glidden to get their names out.